We Are
Adam’s Specialty Products
From our small business park in Neenah, WI, we craft and ship animal enclosure products worldwide. We also deploy service professionals to clean fish tanks and aviaries across the central and eastern United States.
How did we go from a college student’s reptile-housing hobby to a collection of nationally trusted brands?
And what are the next steps in our unrelenting journey forward?
How
We Got Here
Cages By Design is Born
New Facility
Serenity is Founded
Aquarium Services Added
Custom Aquariums is Founded
Cages by Design to Custom Cages
ASP Acquires Vision Products
ASP Adds 4th Production Facility
Our Motto
“We don’t just make products; we solve problems!”
Our Mission
We build the highest-quality products that last a lifetime, innovate to solve the pet industry’s problems, and maintain a reliable end-to-end customer service experience.
Our
History
Adam’s Specialty Products, LLC (the parent company of Custom Aquariums, Custom Cages, Serenity Aquarium and Aviary Services, and Vision Products) was founded in the basement of a modest college apartment and incorporated in 1998. Why? During this time, “Crocodile Hunter” was famous on TV, so having iguanas, bearded dragons, snakes, and other reptiles as pets was a fast-growing trend. Thus, a childhood hobby turned into a full-time college student’s entrepreneurship.
During the internet’s infancy, we were among the first to offer a website featuring high-quality reptile cages large enough for these pets to live comfortably. Through that simple website, all products were sold, hand-built, and then shipped one at a time, ready for on-site assembly. Our innovative designs launched us to the forefront of the reptile enclosures industry.
From the start, we’ve been a build-to-order company selling directly to end consumers. Because of that direct interaction, we’re constantly learning from feedback to improve and create unique, high-quality products. As a result, over the next 20+ years, we became the number one custom pet enclosure manufacturer in the USA, selling thousands of high-end custom units worldwide annually.
Now, we have over 35 patents and 50,000 square feet of manufacturing space, including our full-fledged woodworking shop and a top-tier glass fabrication facility with equipment better than that of most local glass and cabinet manufacturers. We also employ full-time expert engineers, managers, technicians, welders, and artisans who meticulously handcraft each enclosure, stand, and canopy. Therefore, our in-house capabilities are genuinely second to none.
Contact Us
Do you want to learn more about ASP or our brands’ products and services? Contact us here and we’ll direct you to the appropriate experts, depending on your inquiry.
