Adam’s Specialty Products
From our small business park in Neenah, WI, we craft and ship animal enclosure products worldwide. We also deploy service professionals to clean fish tanks and aviaries across the US.
How did we go from a college student’s hobby of housing reptiles to having a collection of nationally trusted brands?
And what are the next steps in our unrelenting journey forward?
We Got Here
Cages By Design is Born
Serenity is Founded
Aquarium Services Added
Custom Aquariums is Founded
Cages by Design to Custom Cages
ASP Acquires Vision Products
ASP Adds 4th Production Facility
“We don’t just make products; we solve problems!”
We build the highest-quality products that last a lifetime while innovating products that solve the pet industry’s problems and maintaining a reliable end-to-end customer service experience.
Adam’s Specialty Products, LLC (the parent company of Custom Aquariums, Custom Cages, Serenity Aquarium and Aviary Services, and Vision Products) was founded in a modest college apartment basement and incorporated in 1998. Why? During this time, “Crocodile Hunter” was famous on TV, so having iguanas, bearded dragons, snakes, and other reptiles as pets was a fast-growing trend. Thus, a childhood hobby turned into a full-time college student’s entrepreneurship.
During the internet’s infancy, we were among the first to have a website offering high-quality reptile cages that were large enough for these pets to live comfortably. Through that simple website, all products were sold, hand-built, and then shipped one at a time, ready for on-site assembly. Our innovative designs launched us to the forefront of the reptile enclosures industry.
From the start, we’ve been a build-to-order company selling directly to end consumers. Because of that direct interaction, we’re constantly learning from feedback to improve and create unique, high-quality products. As a result, over the next 20+ years, we became the number one custom pet enclosure manufacturer in the USA, selling thousands of high-end custom units worldwide annually.
Now, we have over 35 patents and 50,000 square feet of manufacturing space, including our full-fledged woodworking shop and top-tier glass fabrication facility with better equipment than most local glass and cabinet manufacturers. We also employ full-time expert engineers, managers, technicians, welders, and artisans, who meticulously craft each enclosure, stand, and canopy by hand. Therefore, our in-house capabilities are genuinely second to none.
Do you want to learn more about ASP or our brands’ products and services? Contact us here and we’ll direct you to the appropriate experts, depending on your inquiry.